The .0 Cool Natural series produce beautiful, ‘cool natural’ results, covering grey hair up to 100% perfectly. These naturals are built on blue and violet, enabling you to counteract underlying warmth whilst lightening, or mix with cool fashion shades to produce 100% grey coverage without compromising a cool reflect.

The Cool Natural series are ideal to use for toning due to the cool base. They can be used alone or intermixed with all shades.

The Double .0 Warm Natural series produce beautiful, warm results and are designed to cover 100% grey with a warm reflection. They can be used alone or intermixed with all shades. These shades are warmer than the .3 Gold series.

These naturals are built on gold and orange, enabling you to enhance the natural underlying pigment that is exposed when colouring. The Double .0 Warm Natural series can also be mixed with warm fashion shades to produce 100% grey coverage without reducing vibrancy.

The Warm Natural series (due to the warm base) are ideal for toning to replace warmth and for lowlighting.

The .01 Natural Ash series can be used alone to control warmth or mixed with all other shades. This series is a popular choice for root tap / stretch applications.

The .1 Ash series will counteract strong warmth when colouring. They can be used alone or mixed with other shades. The cool blue base makes this series ideal for toning unwanted orange or orange/yellow.

The .11 Ash series are an intense ash (blue based) and will counteract and control the strongest of warmth (red / orange). They can be used alone or intermixed with other shades. This range also functions as a 5-minute grey blending option, to achieve a blend on grey hair of up to 30%.

The .2 Violet series have a cool violet base and are perfect for counteracting yellow / pale yellow to produce soft, clean blonde results. They can be used alone or mixed with other shades.

The .7 Cool Beige shades are a violet based beige and produce cool beige results. Beautiful used alone or intermixed with other shades.

The .21 Violet Ash series are a violet blue base and will control unwanted warmth, producing neutral to soft cool results. This series is a popular choice for toning as well as fashion colouring.

The .3 Gold shades are a yellow base and add soft warm reflects. These shades produce honey, toffee, warm caramel tones and can be used alone or mixed with other shades.

The .73 Warm Beige series are golden violet based and produce a warm beige result. These shades are perfect for use for toning when a bright blonde is desired. Use alone or mixed with other shades.

The .32 Cool Chocolate series are golden violet based and produce rich velvety chocolates. They can be used alone or mixed with other shades.

The .35 Warm Chocolate shades are a golden mahogany base and produce rich warm chocolate results. They can be used alone or mixed with other shades.

The .4 Copper series, based on orange, delivers vibrant true rich copper hues and can be used alone or intermixed with other shades, to produce all variations of copper.

The .43 Copper Gold shades are an orange/gold base and offer a vibrancy intensified by the gold. These shades can be used on their own or intermixed with other shades.

The .45 Copper Mahogany series are an orange/mahogany base and provide a warm burnt copper result with an earthy feel. They can be used alone or mixed with other shades.

The .5 Mahogany shades are a violet / red base that deliver reflect with a rich vibrancy. They can be used on their own or mixed with other shades.

The .6 Red shades are as true red as possible. Sitting on a 5 and a 6 level they are perfectly placed to deliver richness and vibrancy. They can be used alone or intermixed with other shades.